It’s Not About Us featuring Sarah Hatter

If you’re Tony Stark hosting your own expo, a huge production, outrageous budget, and big personality as a keynote speaker is entirely expected. Attractions, autograph sessions, celebrity sightings – that’s all part of the experience. While you may not see Iron Man at an industry event, you may very well see actual celebrities (from this universe) on stage welcoming attendees. Those appearances pay into the six figures depending on the profile of the celebrity.

But some industry events are different. They’re typically smaller and are focused on learning, networking, and community. These events abstain from keynotes while attendees imbibe peer learning. As in-person industry events make a comeback, you may find yourself wondering which type to attend. Sarah Hatter, Senior Director of Community & Events at PartnerHero, has been hosting live events in multiple countries for over a decade and she joins Next in Queue to share her thoughts about how to evaluate all the events vying for our attention and money.

We discuss:

• Importance of Community
• Evaluating Events
• Considerations for Event Attendees
• The Impact of Celebrity Speakers
• Different Types of Conferences
• Content and Experiences at Events
• Upcoming ElevateCX Events

Connect with Sarah on LinkedIn

ElevateCX

Music courtesy of Big Red Horse