Being memorable as a business doesn’t mean you need an Oscar-winning song associated with you.But it certainly doesn’t hurt.It’s hard not to think of Dick Van Dyke as a chimney sweep when you hear him singing along with Julie Andrews in the 1964 musical, Mary Poppins.
Van Dyke sets an awfully high bar for a memorable home services experience but my guest today, Vance Morris, says that not only can home services businesses create “rave-worthy” experiences, but that in doing so, they drive loyalty and revenue.And he’s not just pontificating – he creates a little bit of memorable magic with his own successful home services businesses.
We discuss:
- Lessons from Disney: The Importance of Systems
- Customer Retention vs. Acquisition
- Building Customer Connections
- Creating Memorable Experiences in Home Services
- Service Recovery: Turning Mistakes into Opportunities
- Proactive Customer Service Solutions
- Understanding Three Types of Loyalty
Connect with Vance on LinkedIn
Music courtesy of Big Red Horse
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