The One That I Want featuring Jason Trujillo and Kate Kompelien

Delivering great products to requires product development, journey maps, process maps, and differentiation between internal and customer-facing products.

The 1978 film, Grease, follows the romantic journey of Danny Zuko, played by John Travolta, and Sandy Olsson, played by Olivia Newton-John. You’re The One That I Want is the theme to the denouement of the story, when both characters recognize the persona of the other and reimagine who they could be for each other.

Creating a product that customers want requires understanding the various customer personas. After all, not every customer is looking for Greased Lightning! Jason Trujillo and Kate Kompelien bring their incredible experience and insights to this episode of Next in Queue as we discuss:

Why products fail
How emotion figures into product development
Where product development typically starts and why it’s the wrong place
Why Journey Maps should be paired with Process Maps
Why internal products matter just as much as customer-facing products
The different roles of product channels
Famous examples of product failures

Connect with Jason on LinkedIn

Connect with Kate on LinkedIn

Music courtesy of Big Red Horse